One Partner. One Country. Build at Scale.
Activate is the world's fastest-growing active gaming concept. We award exclusive country-level rights to one qualified institutional operator per territory. This isn't a franchise. It's a platform.
81
Locations open
2M+
Social Followers
12
Countries
1B+
Organic Views
Locations
Activate has over 80 locations across the globe
The Concept
What is Activate?
The world's first active gaming experience. Players move through a series of technology-driven rooms, completing physical challenges, reaction games, and team missions. No VR headsets. No spectators. Everyone plays.
The Experience
8,000–15,000 sq ft venues with 9–14 game rooms. Each room is a self-contained technology-driven challenge. Up to 5 players per room compete, collaborate, and move. Sessions run approximately 60 minutes, duration is set by the partner to fit their market and pricing strategy. The format drives high repeat visits: players come back to beat their scores.
Why It Works
Activate sits at the intersection of gaming, fitness, and social entertainment, a category with no dominant global player outside of Activate itself. The concept is technology-refreshable: new games are pushed to existing rooms remotely, keeping the experience current without rebuilding.
The Demand Signal
1 billion+ organic views, driven almost entirely by guest-generated content. Mega Grid became a global TikTok phenomenon with zero paid media. In every new market Activate enters, brand awareness arrives before the first venue opens. Your guests already know what Activate is.
Operating Model
The revenue model runs entirely on ticket sales. No F&B dependency, no kitchen, no inventory, no spoilage. Partners can choose to pair Activate with dining or hospitality if their real estate supports it, but the economics don't require it. That's unusual in this category, and it's deliberate. What happens in the lobby, party rooms, or adjacent spaces is the partner's call. What happens inside the game alley is Activate's standard, and that's the only thing we hold to.
Partner Criteria
We're Looking for Territory Builders
One partner per country. Our partners build a national footprint, not single locations.
Capital Ready
Demonstrable liquidity to fund site #1 all-in, and capacity to develop multiple locations without delays or capital gaps.
Real Estate Access
Active landlord or mall developer relationships. Ability to identify quality sites and move to a signed LOI within 60 days of agreement.
Operating Track Record
Proven multi-site operations in retail, attractions, F&B, cinemas, or gyms. A senior operator already identified and ready to lead.
National Ambition
Wants to build a platform across the territory, not a one-location experiment. Scale is the shared goal from day one.
Decision Speed
Principal-level engagement. Can sign NDA and MOU. Small decision loop.
Brand Commitment
Committed to Activate's operational and brand standards. Long-term brand stewards, not licensees of convenience looking for a quick return.
Our Partner Community
Built with World-Class Operators
Activate’s partners are among the most respected operators in global leisure and entertainment. With one exclusive partner per territory, this is the community you’d be joining.
United States
Sounds Fun Entertainment
High-velocity experiential venue operator and developer with a proven multi-site rollout playbook. The largest single-market Activate partner in the world.
UNITED KINGDOM & IRELAND
We Do Play
Multi-site leisure and retail venue operator, home of FlipOut, Putt Putt Social, and Rumble Rooms.
GCC-MIDDLE EAST
Majid Al Futtaim
One of the region’s most respected lifestyle and entertainment conglomerates. Operators of Magic Planet, VOX Cinemas, Mall of the Emirates, and Ski Dubai.
FRANCE
Hadrena
Purpose-built location-based entertainment platform with multi-country development infrastructure and deep operator expertise across Western Europe.
NORDICS
Realinvest
Family-owned development and investment group with deep real estate relationships and leisure operating expertise across Sweden, Norway, Finland, and Denmark.
MEXICO
Enigma Rooms
Established multi-site Location-based entertainment operator with a proven track record in active entertainment venue management across Mexico.
Germany, Austria & Switzerland
VRex Entertainment
Location based entertainment operator across Germany, Austria, and Switzerland, home of BattleKart and EVA esports arenas. VRex opened the first Activate location in Germany in August, 2026, bringing the concept to Europe's largest economy.
The future of games